Cannabis Social Equity: The Battle to Compete in a Competitive Marketplace

Victor Vasquez, Sociology, Class of 2021

Internship Office: CDFA CalCannabis, Department of Cannabis Control

Senate Bill No. 1294 creates funding for a state and local cannabis social equity programs. By examining local policy, speaking to and listening to stakeholders I was able to to determine what makes running a cannabis business as qualifying social equity candidate. I was able to examine three localities Oakland, Humboldt County, and Coachella. With these examples we are about to begin to understand the bigger picture of being BIPOC in the CA Cannabis industry.