LA Times' David Lauter urges caution and context for voters reviewing election poll results; highlights accuracy of Berkeley IGS poll in 2024 primary results

In his March 15th column, "Polls get it right most of the time. Here’s what to be wary of", LA Times Senior editor David Lauter highlights the value of polling for political enthusiasts and concerned voters, while also calling out the pitfalls behind polling methodology. Namely, Lauter points to research conducted by Pew that shows bogus respondents actively trying to distort the results of polls, while also critiquing the way that journalists sometimes sensationalize poll findings to create attention-grabbing headlines. The Berkeley IGS Poll, which conducts its series of election polls in partnership with the LA Times, is highlighted as having "a notably good year predicting elections". Specific results from the March primary election shows the IGS poll falling well within its 2% margin of error. To read the full article, and hear more about David Lauter's advice for poll watchers, click here.